Reminiscing The Life Of Legend Hugh Hefner

The man synonymous to the iconic magazine Playboy passed away on 27th September 2017. Hugh Hefner was 91. The death occurred in the Playboy Mansion located in Holmby Hills, Los Angeles. The man who became a progressive icon in an era of repression was born on April 9, 1926, to Glenn and Grace Hefner.  Hefner had long said that living “with a lot of repressions,” his parents were Methodists born in Nebraska, set his path in life. He even claimed that he was a descendant of William Bradford from his father’s side. William Bradford was the governor of the Puritan Plymouth Colony.

This part of Hugh Marston Hefner story is known by few. What people do know is the media and entertainment mammoth that he built with his hands. It started as a simple magazine to celebrate sexuality but soon transformed into an enterprise. The centerfold was just an iota of Hefner’s creation, later on.  The umbrella company had branches that covered digital productions, cable, movies, apparel, jewelry and even clubs, casinos and resorts. If there was a way to market the famous bunny ear icon, Hefner found a way to do it.

Though many, many other publishers tried their take to the nude Playmate centerfold, none of them were as successful. Even when the fold was given a sugary coat instead of the daring attitude that Playboy projected, the magazine retained the number one position in the world list of men’s magazines. There is another side to the man whose avatar was inseparable from the brand which is rarely known. It is that Hugh Hefner had just become a father when the first issue of the magazine was published. He was 27 and married to the first lady he had slept with, at least as per his account.

It was 1953, and his timing could not have been more precise. The American world was chock full of social intolerance and tightly knit rules about sexuality. Playboy breathed a new life into this priggish society. Hefner along with his brand brought about a revolution in the society. He may have been derided, criticized and disparaged over the years, but he stuck to his principle published in the first message – “We don’t expect to solve any world problems or prove any great moral truths.”

Yes, the publication and the man projected the image of a person squirting around scantily-clad, gorgeous woman. But that was not the whole of the man who brought about a much-needed progression to the society. Playboy, along with Hefner, also supported social causes. The magazine gave the voice of many authors a platform. When few people were ready to mingle with black guests, Hefner invited them to his heavily broadcasted parties. When it came to freedom of speech and progression, Hugh Hefner was at the forefront; winning him multitudes of civil liberties awards.

The legend who created a marvel stepped down in 2016. The creative control of the publication was passed down to Cooper Hefner, his son. The hope is that a world where the internet is steadily eating into the magazine’s province, Playboy will be able to survive.

 

The Effect Of Emmys On The Social Media World

The 69th Emmys took place this year, and to the dismay of many, they had abysmal TV ratings. But, the one platform that was on fire on air day was social media. The actions and reaction of people and individuals were something to behold. So today instead of talking about what happened at the Emmys, we talk about what happened on Twitter while the Emmys aired. As most people would have guessed, the Twitterverse was focused on politics and Donald Trump.

The politics centered reaction was all thanks to Stephen Colbert, who hosted the 69th Emmy Awards. As in his show, The Late Show With Stephen Colbert, the host made numerous jokes at the expense of the present government. So much so that more than forty percent of the digital content engagement around Emmys mentioned Stephen in some form. Running second was Sean Spicer who made a cameo at the award show. Considering all social media platforms, 38% of the digital content about Emmys was centered on Spicer.

Melissa McCarthy, who won an Emmy for portraying Sean Spicer on the show Saturday Night Live, was brought up more than thirty percent of the time. While Alec Baldwin, who plays Donald Trump on the same show, was mentioned just about 30%. Another politics related figure that got about 12% mentioning was Julia Louis-Dreyfus. Julia is known for her lead role on the show Veep. While accepting her award, this was not her first win; Julia said in her speech that the show forwent an impeachment storyline in fear that it might come true in real life.

The award for the most talked about, and the most controversial topic of the Emmys broadcast was won when Sean Spicer rolled onto the stage with the iconic podium. He made fun about the crowd size gathered for the show alluding to yet another incident related to Trump. The audience capacity joke saw more than 81,000 tweets alone in less than 6 hours. More than fifty percent of these tweets had a negative sentiment while about 31 percent were neutral and the rest were positive.

The gist is that most of the digital reaction related to Emmys was political instead of being award related. Yes, some hashtags like #Emmys did trend, and even the random #DCPublicSchools saw some play time in the ether. The DC public school hashtag was propelled by the speeches of John Oliver and Dave Chapelle and was an excellent benchmark to study the real-time effect of award shows.

All the statistics related to digital content engagement were extrapolated from 600,000 sites by a marketing firm. These sites included video, mobile, web, and social platforms. The material was studied from the time Emmys starting airing till the next day to get a real picture of the effect such shows have on the audience sitting at home. The numbers show that the overall environment is more towards politics than just entertainment. Television has become a platform for social issues and ways to solve them.